Vintage posters have enabled all kinds of businesses to promote their products and services. These works of art, once plastered on streets and other public spaces, have evolved with the times and are now highly sought after. “The poster demands complete self-sacrifice from the painter. He cannot express himself through it; even if he could, he would not have the right to do so. Painting is an end in itself. The poster is merely a means of communication between the merchant and the public, something like the telegraph. The poster artist plays the role of the telegraph operator: he does not send messages, he transmits them. He is not asked for his opinion; he is asked to establish clear, powerful, precise communication… A poster must embody the solution to three problems: visual, graphic, and poetic.” Cassandre 1935